Five FREE tools to get started with influencer marketing!

We are Indians and we love free things, I mean who doesn’t but when it comes to startups saving money is important and a lot of bigger companies allow you to use their services for a free trial and there are some that are free for a lifetime (thank you, software engineers, for having such a big heart).

Here are five FREE tools that can help you immensely if you are getting started with influencer marketing:

1. YouTube Channel Crawler: Dreading making that list of YouTubers who talk about bicycles in Telugu on their channels? Or someone who plays PubG but does not play minesweeper? Don’t! Visit, Channel Crawler and find relevant channels. They have over a million channels listed worldwide in over 70+ languages and 120+ countries.
2. Upfluence Chrome Extension: The process of receiving influencer data can seem cumbersome. Especially when you don’t share a relationship with them, chances are you are not going to get it. Upfluence chrome extension works like a magic and gives you influencer’s audience data like where are they from, what age bracket they fall under to their gender ratio.
3. WeFind by the Outloud group: Do you still switch between tabs and copy each influencer profile on an excel sheet and absolutely hate it? Or you copy each influencer profile in another software to know more about their engagement rates? OMG, that seems like a nightmare. Just download WeFind and install it! You won’t believe what just a tap of a button can do. Download and find for yourself and thank me later.
4. Search My Bio: Looking for someone specific, “Day trader who lives in Miami?”.Search My Bio can be a helpful tool! Influencers who are serious about their business, optimize their profiles and helps such tools in identifying them.
5. Qoruz: Last not least, is an Indian discovery tool, Qoruz. Although not free, some features on their platform are too good. Being able to search on almost 30 different data points in 1000s of cities across India. Damn, that’s powerful!

What are some of your favorite tools? I’d love to hear in the comment section. Also, these tools might make your life easier, there is still a lot that goes into an influencer campaign. Please reach out in case you need help with influencer campaigns.

Got questions related to influencer marketing? Write to me at shivam@sociotrails.com

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